Medical Practice Marketing Plan Template

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Medical Practice Marketing Plan Template

SWOT Analysis

Strengths - what are we good at?

Weaknesses - what do we need to fix?

Opportunities - direction industry is going

Threats - what could deter our growth?

Key Performance Indicators (KPI's)

KPI 1 Description

KPI 1 Goal

KPI 1 - Metrics for Success

KPI 2 Description

KPI 2 Goal

KPI 2 Goal - Metrics for Success

KPI 3 Description

KPI 3 Goal

KPI 3 Goal - Metrics for Success

Competitive Analysis

Who do we compete with and for what specifically?

Budget

Events Cost

Patient and Professional Referral Marketing Cost

Software Cost

Social Media Marketing Cost

Digital Advertising Cost

Traditional Advertising Cost

Marketing Channels

Events

Social Media

Social Media
	Posting	Paid
Facebook	Social Media: Facebook (Posting)	Facebook (Paid)
Instagram	Instagram (Posting)	Instagram (Paid)
LinkedIn	LinkedIn (Posting)	LinkedIn (Paid)

In-house Tactics

In-house Tactics
	Yes	No
Patient Satisfaction Surveys (ensure HIPAA Compliance)	In-house Tactics: Patient Satisfaction Surveys (ensure HIPAA Compliance) (Yes)	Patient Satisfaction Surveys (ensure HIPAA Compliance) (No)
Office Staff Evaluation	Office Staff Evaluation (Yes)	Office Staff Evaluation (No)
New Patient Welcome Emails	New Patient Welcome Emails (Yes)	New Patient Welcome Emails (No)

Website

Website
	Yes	No
Promotions	Website: Promotions (Yes)	Promotions (No)
Updates required	Updates required (Yes)	Updates required (No)

Public Relations

Public Relations
	Yes	No
Newspaper	Public Relations: Newspaper (Yes)	Newspaper (No)
Magazine	Magazine (Yes)	Magazine (No)
Medical Journal	Medical Journal (Yes)	Medical Journal (No)
Local TV	Local TV (Yes)	Local TV (No)